About Lapis Home
The stone that holds the arch
Lapis Home is a UK-based parent company focused on building and scaling market-leading home improvement and residential service brands. Through expert leadership, clear strategic direction and disciplined investment, we provide the structure that enables our businesses to grow sustainably and perform at scale.
Building better businesses within the home services sector
We provide the structure, leadership and investment needed to help ambitious brands scale while maintaining quality, compliance and customer trust.
We believe the home improvement industry plays a vital role in improving how people live. Our brands focus on practical upgrades that add value, efficiency and functionality to everyday homes.
How we operate
Lapis Home supports its brands through shared strategy, financial oversight and operational infrastructure. This allows each business to remain focused on delivering excellent service while benefiting from group expertise.
We invest in technology, marketing capability, training, and leadership development to ensure long-term competitiveness in the UK home services market.
Sustainable growth is a requirement, not an option
Strong governance underpins everything we do. We operate with transparency, financial discipline and a commitment to ethical business practices.
Across our group, we prioritise health and safety, regulatory compliance and environmental responsibility. Sustainable growth is not an option, its a requirement across our group.
A history of building momentum together
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Founding and early growth
2014-2017
Instaloft was founded by Rob Stone with just £200 on a credit card and a determination to build a better future for his family. After an accident forced him away from manual installations, he shifted his focus to building a business with scalable systems and processes, creating the foundations for future growth.
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First wave of expansion
2018 - 2019
Having established a strong presence in the Midlands, Instaloft began expanding across the UK through a regional depot network. The opening of the Reading depot in 2018 marked its first move beyond the Midlands, followed by expansion into Peterborough in 2019 and additional depots across South Wales, Essex, the North West and the South East. In September 2019, Instaloft also acquired a 33% shareholding in Loftzone, strengthening its relationship with the manufacturer of its core product.
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National rollout and operational scale
2020-2021
As demand continued to grow, Instaloft expanded its depot network across the UK. Standardised installation methods, centralised marketing and booking systems, and consistent operational processes enabled the business to grow while maintaining the same level of quality and customer service nationwide.
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Diversification and group expansion
2022
In January 2022, Instaspark was launched, extending the business into electrical services including EV charging, smart home technology and domestic electrical installations. This broadened the group's offering and created new opportunities to support customers throughout the home.
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GarageFlex acquisition
2022
In February 2022, Instaloft acquired GarageFlex, a specialist in garage storage and transformation solutions. The acquisition expanded the group's expertise beyond lofts, allowing it to help homeowners maximise more of their unused space.
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Continued Growth & Scale
2023-present
As the business continued to grow beyond £20 million in annual turnover, Ben Crouch was appointed Group Managing Director to lead the next stage of growth. He was joined by Andy Thomas as Group Finance Director, Chris Stott as Group Operations Director and Davy Thomas as Group Chief Marketing Officer, alongside the launch of The Storage Nook Company as the latest addition to the group.
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Operating model
today
Instaloft has built a consistent way of working through centralised marketing and lead generation, structured sales and booking processes, standardised installations and regular performance tracking across every region. This approach has enabled the business to expand into new locations while maintaining high standards and a consistent customer experience.
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Position today
today
Today, Instaloft is one of the UK's leading loft storage businesses, supported by a recognised national brand, a multi depot network, a strategic shareholding in Loftzone and complementary businesses including Instaspark, GarageFlex and The Storage Nook Company.
Talk to us
Join our family of brands
For acquisition discussions, partnership opportunities or careers, get in touch with our corporate team.
Contact us