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Brand Milestone · 16 Jun 2026

Instaloft Surpasses 70,000 Installations as Demand for Smarter Home Storage Surges and National Growth Strategy Gains Momentum

The milestone reflects more than a decade of investment in people, infrastructure and operational excellence as the business continues its expansion across the UK.

Instaloft Surpasses 70,000 Installations as Demand for Smarter Home Storage Surges and National Growth Strategy Gains Momentum

More than 71,000 installations. Eight regional depots. Over 150 employees nationwide.

For Instaloft, these figures tell the story of a business that has grown from a regional specialist loft-boarding provider into the UK’s leading operator in its category.

Since launching in 2014, the company has expanded through sustained investment in people, infrastructure and operational capability to build a nationwide platform capable of delivering consistent service at scale.

The latest installation milestone reflects not only growing consumer demand for smarter home storage solutions but also the strength of the operational foundations that continue to support Instaloft’s long-term growth ambitions.

As part of the Lapis Home portfolio, Instaloft provides a strong example of how specialist expertise, experienced leadership and a disciplined approach to growth can create a category-leading business with national reach.

Building a Scalable National Business

The growth of Instaloft has been underpinned by a clear focus on operational consistency and long-term investment.

Over the past decade, the business has expanded from its Shropshire roots into a national operation, serving homeowners through eight regional depots across the Uk and a network of fully employed installation teams.

Rather than pursuing growth at the expense of quality, Instaloft has focused on building the infrastructure, systems and people required to deliver a consistent customer experience across every region it serves.

From survey through to installation, the emphasis has remained on creating repeatable processes that support reliability, professionalism and customer confidence.

This approach has enabled the business to scale while maintaining the standards that helped establish its reputation in the first place.

Responding to Changing Homeowner Priorities

The milestone also reflects wider shifts in homeowner behaviour.

Across the UK, increasing numbers of homeowners are choosing to improve the functionality of their existing homes rather than relocate. Practical storage solutions, better use of available space, and long-term energy efficiency improvements have become increasingly important considerations for households looking to maximise their property’s potential.

Research commissioned by LoftZone highlights the growing importance homeowners place on usable loft space and making better use of underutilised areas within the home.

Against this backdrop, demand for professionally installed loft boarding solutions continues to grow, creating opportunities for businesses capable of delivering quality, consistency and customer confidence at scale.

Market Leadership Through Operational Excellence

Instaloft’s position within the market has been built through a combination of customer trust, operational maturity and sustained investment.

Today, the business maintains a Trustpilot rating of 4.7 out of 5 based on more than 2,500 customer reviews and continues to invest in recruitment, training, and infrastructure across its national operations.

Its regional depot model enables local service delivery backed by consistent operational standards, helping ensure customers receive the same experience regardless of location.

This commitment to quality has helped establish Instaloft as the UK’s number one loft boarding specialist, supporting more than 71,000 homeowners since 2014.

What Sets Instaloft Apart

A number of factors have contributed to Instaloft’s continued success.

Unlike many operators within the sector, installations are carried out by fully employed teams rather than subcontractors, providing greater control over training, quality assurance and customer experience.

The business also works in partnership with LoftZone, manufacturer of the StoreFloor raised loft boarding system. The BBA Approved system is designed to protect insulation performance and maintain airflow within the loft space, helping homeowners create additional storage without compromising energy efficiency.

Combined with NHBC-compliant installation methods, nationwide coverage and a structured survey-to-install process, these operational foundations have helped create a proposition built around long-term customer confidence.

Ben Crouch on the 71,000-Installation Milestone

Ben Crouch, Group Managing Director of Lapis Home, said:

“Reaching more than 71,000 installations is an important milestone, but what sits behind that number is what matters most.

It reflects the commitment of our teams across the country, the trust our customers place in us and the operational standards we’ve worked hard to establish over many years.

As the business has grown, we’ve remained focused on delivering a consistent customer experience, investing in our people and building the infrastructure needed to support long-term growth.

The opportunity ahead remains significant. Demand for practical home improvement solutions continues to grow, and we’re well positioned to build on the foundations already in place while continuing to strengthen the service we provide to customers.”

Looking Ahead

With further investment planned across its operations and a target of 20% revenue growth during 2026, Instaloft enters its next phase from a position of strength.

The business continues to benefit from increasing consumer demand for space-saving home improvements and a proven operational model capable of supporting future expansion.

For Lapis Home, the achievement also demonstrates the potential that exists within specialist home improvement businesses when category expertise is combined with experienced leadership, strong operational foundations and a long-term approach to growth.

More than 71,000 installations is a notable milestone.

The more significant story is the business that has been built to achieve it.

As Lapis Home continues to develop its portfolio of specialist home improvement brands, Instaloft stands as a clear example of how customer trust, operational excellence and sustained investment can create a scalable business with national reach and long-term growth potential.