Lapis Home Appoints Chief Marketing Officer to Support Next Phase of Growth

Lapis Home has appointed Davy Thomas as Chief Marketing Officer, strengthening its leadership team as the group continues to invest in its brands, capabilities and long-term growth strategy.

The appointment comes at an important stage in the development of the business, which brings together a portfolio of specialist home improvement brands including Instaloft, Instaspark, Garageflex and The Storage Nook Company.

With more than 20 years of marketing experience, Davy joins Lapis Home having held senior positions with globally recognised organisations including Accenture, Philips, Unilever, Waterford Crystal and Ruroc. Throughout his career, he has helped businesses strengthen brand positioning, improve customer engagement and support sustainable commercial growth.

As Chief Marketing Officer, Davy will lead the development of the group’s marketing strategy, working closely with leadership teams across the portfolio to strengthen brand awareness, improve customer retention and support the continued growth of each business.

The appointment reflects Lapis Home’s commitment to investing in the leadership, infrastructure and expertise required to build market-leading brands within the UK home improvement sector.

Ben Crouch, Group Managing Director of Lapis Home, said:

“Our ambition is to build the most recognised and trusted brands in UK home improvement. Achieving that requires continued investment in both our people and our capabilities.

Having worked with Davy previously, I know the value he brings as a leader and strategist. His experience will play an important role as we continue to strengthen our brands, enhance customer relationships and support the next phase of growth across the group.”

Davy joins Lapis Home during a period of significant development for the business. Recent milestones include the launch of The Storage Nook Company, the group’s specialist storage brand, alongside continued expansion across the wider portfolio.

Headquartered in Telford, Lapis Home employs more than 160 people across its brands and operates nationally through a growing network of teams and specialist services.

Commenting on his appointment, Davy Thomas said:

“Lapis Home has built a strong portfolio of businesses, each with its own expertise, reputation and opportunity for growth.

My focus will be on strengthening those brands, building deeper customer relationships, and ensuring marketing plays a meaningful role in supporting the group’s long-term ambition. There is a clear vision for the future and I look forward to working with the team to deliver it.”

As Lapis Home continues to scale, the appointment reinforces the group’s focus on building strong operational foundations, investing in experienced leadership and creating trusted brands capable of delivering long-term value for customers, employees and stakeholders alike.